Responsive design has been making a lot of noise in the web industry ever since its inception. Let’s find out why.
Flexibility is a Major Advantage
Responsive websites mostly boast of a fluid layout, and this signifies that their content is able to move freely, adapting itself to the space available in various devices and screen resolutions. Even the little details, like the images and the grids, are all fluid. The fluid nature of the responsive web design allows the website content to stay the same way and retain its look even after it has been loaded onto a different screen or device.
User Experience: What It Helps Achieve
We’ve all been told that content is the king when it comes to the main success metrics of a website, but user experience comes close. This factor is what enables the visitors to use for the web content anywhere, anytime from the device of their choice. This is the reason why responsive web design is said to provide the best kind of user experience, irrespective of the device being used on, such as tablets, laptops, smartphone, desktop. Responsive web design allows college students and busy professionals to get the best user experience when they visit your site at any time. They do not have to deal with the hassle of resizing or scrolling in order to just access your website from their mobile devices.
Having a website that meets the requirements of every device is a lot better than having a separate website. You also tend to save a lot more, since building a single website is definitely more cost-efficient than building two. Websites designed just for mobile traffic are unable to provide good navigation like a regular website, and they need two different web addresses for your site. This makes it extremely inconvenient for a lot of people. In fact, they might go to your competition if things don’t turn out the way they expect. Responsive web design, on the other hand, improves upon the existing SEO efforts by directing your visitors to just one site, irrespective of the device they use.
Management Made Easy
You will have to launch two different SEO campaigns if there are two websites – one for your mobile site and the other for your desktop. The SEO campaign for a particular site is definitely tough, but the job becomes tougher if there are two SEO campaigns involved. This is why responsive websites are the best for mobile websites. However, an SEO strategy needs to be implemented, such as optimizing keywords that are likely to be searched by visitors. If you’re planning to launch a mobile SEO strategy, however, you do not need to worry about a separate mobile website. Thus, mobile-specific keywords must be included in the responsive website.