It’s possible that you’ve hired a great web design expert who can make your dream website come true. But the big question is, how can they assure the conversion rate of this new website. You might think that it’s not their job to ensure conversions as they’re only the designers, but the truth is, they have more of a role to play than you think. People do not create websites for fun; it is a time-consuming process and the websites all aim to make profits.
The conversion goals of the website may be in the form of lead generation via the signing up of free trials, filling in forms, buying directly from a site, and downloading a brochure. No matter what it is – at the end of the day, the design of the website that has been created should facilitate in achieving that goal. Unless they meet their target and are able to accrue profits, beautifully designed websites are of no use to the customer.
Web Design Factors Affecting Conversion Rate
Most people will tell you that all you require to drive traffic to your site and increase sales is good, relevant content. Of course, this is important, but there are other things at play here as well. For example, images. They need to be better than the average, as it will prove to visitors that you take the business seriously, and are willing to spend on presentation. The website of your The Dill Design has a great impact on your conversion rates.
Find the Right Color
The right color choices on your website might seem insignificant, but you can use them to your advantage as a call of action. You can attract different segments of people using different color schemes, and you should focus on your target audience. When you include a call to action in your site, most often than not, viewers will follow you as directed. However, you need a clever copy for this to work.
Find Your Identity
Businesses should always consider using a good business name. It must be easy to recall, but you also have an available web domain for you to register. If there is none available, use a business name generator to get some good ideas.
Communicate through Visual Presentation
There are lots of online visitors who do not have the patience or the interest to go through the content. Thus, it would be a lot easier to convey information to these people via visuals. People tend to browse through long content, but by breaking it up into smaller sections and adding bolder subheadings, one can easily retain interest.
Maintain a Clear Sense of Hierarchy
Regular users never enjoy any process that is long and complicated. Thus, if you expect them to take some action on your website, mention it. Present your secondary goals to the visitors only when you have managed to accomplish the first one. For example, do not ask them to like you on Facebook while they are checking out your website; do that only when they’ve shown interest in a specific product or service.